This makes a vector image useful for logos as you can easily scale them down to appear on a business card, or up to appear on a billboard. The file size should change very little when a vector image is scaled, as there are no extra pixels being added. They are a mathematical description, rather than made up of multiple pixels, which allows them to be infinitely scaled up or down without any loss of quality. Common raster file types include JPEG and PNG.Ī vector image file, on the other hand, is made up of paths, points, angles and shapes. This is how you get blurry and degraded images or giant image file sizes. This is because the software you are using to resize the file is either adding (and making up) extra pixels or deleting them, which can dramatically change how the image appears. If you resize a raster image, you’ll find the effect on both image quality and size can be dramatic. Editing software such as Adobe Photoshop, Corel PHOTO-PAINT or Affinity Photo are made for pixel-based images, and the clue is in the name: Photoshop. Raster files are brilliant for complex images such as photos and they are the standard output of a digital camera. Each has their specific uses, and knowing which to send to your printer and which to use on your website will help you have a crisp logo wherever it is shown.Ī raster (bitmap) image file is made up of small squares known as pixels. In a nutshell, there are two main types of an image file: vector and raster. What is the difference between Vector and Raster images? Here is a straightforward guide to vector and raster images and the file types you need to get your logo delivered in from your designer. Everybody who’s about to specify a new logo project should read it – it could save you a headache down the line! The lovely team at The Marketing Meetup have invited me to highlight the most important section of the guide in this post. I heard it so often, I’ve just published a thorough 8 chapter guide to logo file types, copyright, logo sizes and brand identity guidelines. The small details of deliverables and T&Cs can seem uninteresting, as you’ll get everything you need, right?Īs a graphic designer, I’m surprised by how often I hear a client doesn’t have the file types they need to use their logo across print and digital. Whether you are a startup or a marketer working in a large brand, a new logo is always an exciting project. What file formats should your designer be providing your logo in?
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